Job Description

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location

New York City (hybrid)

About Membership

The Membership team is at the forefront of the ANA, focused on member retention and acquisition. Retention serves as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience, while acquisition manages and grows existing and future relationships with potential member companies.

We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA. 

We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.

Be part of the difference. Join the ANA today and help transform the industry

Role Overview

As our membership continues to grow, we are seeking an ambitious and energetic Business Development Director to join our dynamic team . Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections.

Key Responsibilities

• Leverage network of new and existing relationships to prospect new business opportunities within an assigned territory.
• Generate a robust prospect pipeline through the utilization of strategic marketing and lead generation initiatives and tools.
• Research new business opportunities across all industries, digging deeper into their marketing teams and structures to identify key contacts.
• Conduct outreach through phone calls, emails, and in-person meetings to communicate the benefits of membership.
• Prepare and deliver presentations that highlight the value proposition of joining the association.
• Achieve monthly, quarterly, and annual membership sales targets.
• Demonstrate a strong understanding of the marketing and advertising ecosystem.
• Remain updated on the ANA’s offerings, industry knowledge and best practices.
• Stay informed and monitor the competitive landscape, industry trends and market conditions.
• Adhere to ANA’s vetting process for new member acquisitions (eligibility, requirements, approval, etc.) and use tools to track leads, sales activities, and interactions. 
• Continuously update and maintain accurate records of prospective members. 
• Generate regular reports on sales activities, conversion rates and other key performance indicators, including forecasts of acquisitions and respective revenue. 
• Work collaboratively with key internal stakeholders to better highlight the strength of the ANA with prospective members.
• Provide input on marketing materials and strategies to attract potential members.
• Contribute to internal strategic projects and planning.
• Demonstrate exceptional understanding of business fundamentals.

Professional Experience and Qualifications

• Strong sales and marketing background with ability to develop strong relationships with C-Suite and marketing leaders (minimum 5 -7 years).
• Bachelor’s degree a minimum; master’s degree a plus
• Self-driven, results-oriented, with a positive outlook and deep expertise in providing top-notch client service and partnership.
• C-Suite and executive-level engagement and communication skills; able to articulate and deliver clear and concise messages internally/externally with excellent presentation skills.
• Ability to effectively manage multiple and complex relationships and competing priorities.
• Self-driven, results-oriented, with a strong attention to detail.
• Must be comfortable with data and technology. Ability to identify and analyze quantitative and qualitative data to make balanced decisions.
• Start-up sense of urgency and entrepreneurial mindset.
• Business planning ability to work independently and manage personal and team member deliverables and deadlines.
• Possess a persistent desire to go above and beyond, taking initiative and thinking strategically.
• Proactive and flexible, a “roll up your sleeves and get it done” team player able to work in a fluid environment with changing priorities.
• Able to meet tight deadlines and remain calm under pressure.
• Proficiency in MS Office and CRM software.
• Ability to travel and represent the ANA at member meetings and events.

Salary and Total Rewards Package:

Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.  

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to  [email protected] . Note: only applicants who include salary requirements will be considered.

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