Job Description

Job Description:

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your development, analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!

The Expertise We’re Looking For

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
• Advanced Front End HTML and CSS coding experience, specifically in Emails
• Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative highly desired
• Email Development subject matter expert with experience building emails, lists and journeys in Salesforce Marketing Cloud
• Proven knowledge of how to solve for complex dynamic content scenarios, use of shared templates, scripts, and content, and cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities
• Experience contributing to release management processes and production installs
• A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups
• SQL Query experience is a plus.
• Excellent communication skills required
• Curious and intellectually honest. Dedication to continuous growth, development, and improvement
• Enjoy tracking, triaging, and solving issues in real-time
• Ability to continuously develop and improve process/infrastructure within a constantly evolving team
• Customer first mentality
• Comfortable leading and influencing through ambiguity and without authority
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for training and upskilling others

The Purpose of Your Role

As a Senior Email Developer within the central marketing function of Fidelity Investments, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, and problem solving on our Salesforce Marketing Cloud email platform. You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.

The Skills You Bring

• Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks
• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results
• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority
• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance
• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
• Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities
• Excellent analytical, creative, and oral/written communication/presentation skills
• Excellent judgment and problem solving
• Demonstrated ability to self-learn and self-direct

The Value You Deliver

The Senior Email Developer will liaise across multiple teams to:

• Learn the existing email documentation, procedures and interactions with the goal to streamline and simplify these processes.
• Build and edit emails, and code logic branching using Salesforce Marketing Cloud (SFMC) on their Content Builder and AMPscripting platforms as well as their Journey Builder capability
• Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC)
• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

How Your Work Impacts the Organization

The Email Engineering and Marketing Orchestration (EEMO) Team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and journeys. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award , we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry . Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document , and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com .

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to [email protected] .

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