Job Description

POSITION SUMMARY

This individual is responsible for planning, negotiating, and purchasing ad space across various media channels to ensure the most effective reach for a company's or client's target audience. They work closely with the Direct Response team to develop and execute paid media campaigns across various platforms. The goal is to maximize return on investment (ROI) by securing high-quality ad placements at competitive rates, while ensuring alignment with CV brand strategy and campaign objectives.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

SUCCESS LOOKS LIKE

• Marketing campaigns are reaching the right target audience due to using up to date and emerging techniques
• Providing insights that go above simple metrics like CPL and giving informed decisions on where to spend, how much to spend, and how fast we can spend, which increases results

OBJECTIVES

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future
• Oversee and manage overall paid media budget
• Ensure paid ads have a clean, organized structure and that best practices for structure are documented
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Define metrics and analyze program success, track and forecast utilization growth and engagement
• Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
• Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage

COMPETENCIES

• Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals
• Understanding of digital, traditional, social media and strategic marketing opportunities
• Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies
• Understand current and emerging trends in digital marketing, mobile marketing, and automation
• Ability to manage AdWords, FaceBook/Instagram, Youtube and LinkedIn campaigns efficiently with a focus on optimization
• Possess intermediate level of financial acumen to adhere to ad budget
• Data-driven mindset to measure relevant KPIs and recommend decisions based on results

EDUCATION AND EXPERIENCE

• At least 2 or more years’ experience managing AdWords, Facebook/Instagram, YouTube and LinkedIn campaigns
• Current Google AdWords Certification

10X TOTAL REWARDS

• Medical, dental, and vision for FT positions and their dependents
• Vacation and sick time policy that increases based on tenure with the company
• Three work from home days per month (4/month during June-August)
• Employee Assistance Program through Guardian
• 401k with Company match (estimated to launch in Q1 2025)
• Pet Insurance through SPOT for your 10X pets!
• Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
• Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
• Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
• Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
• Uncapped Commission Potential: all of our team members have the opportunity to sell our Products/Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission

PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting at a desk or computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @ . Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Tags

Similar Jobs