Job Description

Overview: Tire Waste Management is seeking a dynamic and results-driven Marketing Director to spearhead our marketing initiatives. As we currently do not have an established marketing department, this individual will be responsible for creating a comprehensive strategy and leading its implementation to drive growth, brand awareness, and customer engagement. This role is ideal for a strategic thinker with a hands-on approach who thrives in building systems from the ground up.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Monitor industry trends and adjust strategies to maintain competitiveness.
• Collaborate with leadership to define and track KPIs.

Digital Marketing:

• Oversee SEO strategies to improve website traffic and search engine rankings.
• Manage email marketing campaigns, including automation and performance tracking.
• Implement and optimize digital advertising campaigns across platforms.

Social Media Management:

• Create and manage content calendars for social media channels.
• Develop engaging and brand-aligned content to increase community engagement.
• Track performance metrics and optimize for growth.

Branding and Materials:

• Design and maintain branding guidelines and ensure consistency across materials.
• Oversee the creation of promotional and sales materials, including brochures, presentations, and digital assets.

Lead Generation and Campaigns:

• Plan and execute lead generation campaigns to drive qualified leads.
• Track ROI and continuously optimize strategies for lead conversion.

Online Directories and Reputation Management:

• Ensure accurate and up-to-date listings in online directories.
• Manage customer reviews and enhance the company’s online reputation.

Market Research and Partnerships:

• Conduct market research to identify trends, customer needs, and competitor strategies.
• Develop and maintain local business partnerships and trade show participation to expand reach.

Conversion Rate Optimization (CRO):

• Analyze website and campaign performance to improve conversion rates.
• A/B test strategies to refine messaging and user experience.

LinkedIn Networking:

• Utilize LinkedIn for brand-building, lead generation, and professional networking.
• Create and share thought leadership content to establish industry authority.

General Awareness and Education:

• Build and execute initiatives to increase awareness of the company’s services and educate target audiences.

Key Qualifications:

• Proven experience in marketing, preferably in a leadership role.
• Strong expertise in digital marketing, SEO, social media, and branding.
• Exceptional project management and organizational skills.
• Experience with marketing analytics tools to track performance and ROI.
• Creative thinker with the ability to translate vision into actionable plans.
• Strong written and verbal communication skills.
• Adaptive to industry trends and highly resourceful in overcoming challenges.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Preferred Traits and Skills:

• Resourceful problem-solver who thrives in a fast-paced environment.
• Adaptable and trend-savvy marketer who stays ahead of industry developments.
• Strategically driven but with a hands-on, execution-oriented mindset.
• Collaborative team player with the ability to work cross-functionally.

Why Join Tire Waste Management?Be part of a growing company making an environmental impact in the tire recycling industry. This is a unique opportunity to build a marketing function from the ground up, take ownership of strategic initiatives, and play a pivotal role in the company’s growth. As the marketing department grows, so do your opportunities for advancement, including raises, bonuses, and expanded responsibilities. This role provides a clear path for career development and the chance to shape your future while contributing to a meaningful mission.

How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience and vision for this role.

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