Job Description

Job Description

Job Description

Collette is seeking a Marketing Copywriter to join our Marketing Team. This is a hybrid position based out of our headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.

Job Summary:

The Marketing Copywriter will create clear, persuasive copy for our tour experiences across multiple platforms of communication, including but not limited to print and digital advertising, promotion, and supporting collateral - tailoring communication approach across both D2C and B2B audiences. The core of this writer's work will be focused on the development of regionally focused travel experiences and marketing materials that support those experiences. The Marketing Copywriter will work closely with a variety of stakeholders including: the product marketing and product design teams to create presentations and itineraries for various assigned regions; the social media team to create daily content including posts, blogs and promotions across many platforms; international markets and all channel leads to drive campaigns, brochures, and flash sales through multiple touchpoints and tactics. The incumbent will collaborate within the creative team, constantly working with graphic designers, video producers, and others to bring Collette’s brand and industry position to life through storytelling, creating with project and company goals and strategies in mind. This individual will go the extra mile to ensure that Collette stands out creatively from the competition.

Primary Functions:

• The Marketing Copywriter will possess an established talent for creative writing, including the ability to write and strategize for an online audience and develop or write to signature styles that define the essence of our experiences, while working with insights that drive consumer engagement and sales of our products.
• In addition to advanced writing skills, this writer must also possess strong project management, presentation, collaboration, and interpersonal skills.
• This position demands someone who is resourceful and is great at researching, will take initiative in reaching out to experts within the company when they have questions; someone who’s a self-starter, can capture the voice of the brand and connect with the personas/demographic of our brand.
• Someone prepared to contribute on-target ideas and deliver work that is timely and accurate.
• Unbreakable attention to detail. Able to deliver technically sound copy every time, without a safety net, no matter the timeline.
• Comfortable taking and incorporating feedback. Comfortable asking questions. Confident enough to advocate for your creative choices, savvy enough to know when and how to do that in a highly collaborative creative environment.
• Ability to learn and stretch into new opportunities as they present themselves.
• Able to partner with a cross-functional team to source required information and gain alignment.
• Passionate about writing. Passionate about travel.

Knowledge and Skills:

• Knowledge in writing, proofreading and copyediting skills in Microsoft Office in a Macintosh environment necessary.
• Additional knowledge in SEO, organic search and search engine marketing and Digital Work Management Systems preferred.
• Working knowledge in WordPress and Adobe Creative Suite is a plus.
• Knowledge and understanding of print processes and responsive digital design with the ability to think outside of the box, collaborate, take direction.
• Minimum experience 2 plus years
• Bachelor’s Degree preferred.
• Desire and ability to travel at least once a year.

Salary Range: $43,000 - $73,000

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