Job Description

Job Title : Digital Marketing Specialist (Full Time)

Location: Remote / Hybrid

Start Date : Starting Immediately

Location: New York City or LA ideally - potentially will consider some other cities.

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About VOICEINSPORT:

VOICEINSPORT is a leading sports company dedicated to empowering women athletes. We are passionate about amplifying the voices of women in sports and providing a platform that fosters growth, community, and excellence. Our team is a dynamic group of professionals and athletes committed to making a difference in the sports industry.

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Position Overview:

We are seeking an experienced Digital Marketing Specialist to join our team either as a full-time position or as a contract basis, with the potential to transition into a full-time position. Reporting to the VOICEINSPORT Head of Marketing, you will play a critical role in driving our digital marketing initiatives to reach athletes and coaches nationwide. This is an exciting opportunity to work closely with women athletes and industry experts in a fast-paced startup environment.

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Key Responsibilities:

• Ad Creation: Develop and launch new advertising campaigns targeting athletes and coaches across various digital platforms.
• Budget Management: Oversee and optimize weekly, monthly, and yearly marketing budgets to maximize ROI and meet acquisition goals.
• Content Planning: Plan and manage content across multiple channels, ensuring consistency with brand messaging and audience engagement.
• SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic.
• Customer Acquisition Strategy: Establish and execute effective customer acquisition strategies to grow our user base.
• Digital Program Execution: Lead the execution of digital marketing programs, including paid social media, email marketing, display advertising, and search marketing.
• Analytics and Reporting: Utilize tools like Google Analytics and Tableau to track performance, analyze data, and provide actionable insights.
• Marketing Automation: Implement and manage marketing automation tools to enhance campaign efficiency and personalization.
• Collaboration: Work closely with cross-functional teams, including content creators and designers, to align marketing efforts with overall business objectives.

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Qualifications:

Education : Bachelor's degree in Digital Marketing, Data Analytics, or a related field.

Experience : 3-5 years of experience in paid marketing and acquisition marketing roles.

Technical Skills (Required): Proficiency with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console, and/or Bing Ads. 

• Knowledge of SEO best practices and experience in optimizing websites for search engines.
• Experience with marketing automation tools.
• Familiarity with social content platforms like Dash Hudson.
• Proficiency with data visualization tools like Tableau.

Analytical Skills: Strong ability to analyze data and translate findings into strategic actions.

Communication Skills: Excellent verbal and written communication abilities.

Work Ethic: Self-motivated with a strong work ethic and the ability to thrive in a fast-paced environment.

Detail-Oriented: Meticulous attention to detail in planning, execution, and analysis.

Passion for Sports: A genuine interest in women's sports and a desire to contribute to our mission.

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Why Join VOICEINSPORT?

Impactful Work: Be part of a movement that is changing the landscape for women in sports.

Collaborative Environment: Work alongside passionate professionals, athletes, and industry experts.

Flexibility: Enjoy the freedom of a remote / hybrid position with flexible hours.

Professional Growth: Gain valuable experience and mentorship under the guidance of our Head of Marketing, Creative Director & Founder.

Professional Development:  Gain valuable experience in a startup environment, contributing to a variety of innovative projects.

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How to Apply:

If you are a dynamic digital marketing professional with a passion for sports and a desire to make a difference, we'd love to hear from you! Please submit your:

1. resume and 
2. a cover letter explaining why you're a great fit for this role and your specific experience growing communities through digital strategies to [email protected]  
3. Provide an example of a digital campaign you created with the top 3 KPI’s indicating the success of your work. (Please NOTE: conversion into a customer or member must be included as 1 of the key KPI’s). Please submit as a pdf format. 

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**VOICEINSPORT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.**

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